From Renaissance medals to the Jaguar E-Type car bonnet: mechanised production and the making of luxury goods

It is often assumed that the development of mechanised production technology and the making of luxury goods are incompatible. Arising from familiar narratives of the Industrial Revolution and echoes of Arts and Crafts thinking, high volume commodities are seen as the obvious domain for advances in mechanised production and high-quality luxury or semi-luxury goods are associated with traditional hand-craft methods. But innovations in mechanised production have sometimes been driven by the manufacture of luxury goods, not commodities. The technology which led to the pressing of the Jaguar E-Type bonnet began with the stamping of Renaissance medals, prestigious objects to bestow the favour of popes and princes. The major eighteenth-century advance in the making of three-dimensional objects in sheet metal from stamped components, a direct ancestor of twentieth-century car body manufacture, came from the Sheffield manufacture of luxury candlesticks and tableware, using silver-plated and silver sheet metal.